Advertising

galleryboard packaging featured in PPB Games Product Showcase

galleryboard packaging is featured in the June 08 edition of the PPB Product Showcase (featuring GAMES).

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The Platform Group Gallery UPIC: platform
GalleryBoard binder -
Every item in the galleryboard packaging line is made from 100% recycled content. The line, designed for marketing & promotional programs, featured binders, mailers, gift boxes, portfolios and custom designs.

Spectacular distributor support tools including referral program, free self-promo, distributor-branded Web & print catalogs and 24/7 online virtuals.
























Request INFO:
CustomerService[at]ThePlatformGroupGallery.com

Vote for The Platform Group Gallery

Vote for The Platform Group Gallery (asi 78708, ppai 216134, upic platform) in Corporate Logo's annual Best of Business 2008 survey.

Vote for best Customer Service, best Overall, best Service Providers, best Innovative Products.  Thank you!

The Platform Group Gallery makes galleryboard packaging - an ecologically friendly line of press kits, binders, gift boxes, mailers and accessories, including custom cut foam inserts.  Every item in the galleryboard packaging line is made from 100% recycled content and dyed with chlorine-free colors.  Choose from over 300 stock items or ask us to design a custom item for your program.  We make everything in our U.S. plant and ship quickly. 

All items can be imprinted up to 6 colors with screen printing (great for PMS Pantone colors), digital vignette printing (perfect for cmyk in low-runs), offset (spectacular for half-tones and cmyk) and blind debossing.  Our customer service team is spectacular - provides firm pricing (which you can also check 24/7 online) for items and freight -- and easy to read art proofs and pre-press -- there are no surprises. 

The Platform Group Gallery has been a trust advertising specialty supplier for 10 years and we provide a host of spectacular distributor support tools.

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galleryboard Packaging featured in PPB Product Showcase

Picture_1The Platform Group Gallery's galleryboard packaging line is featured in the June PPB Product Showcase. 

galleryboard packaging is ecologically friendly & sustainable (designed for re-use).  Every item in the line is made from 100% recycled content fiberboard and chlorine-free dyes.  The line features over 300 stock press kits, gift boxes, binders, mailers and desk accessories. 

Every item can be imprinted up to 6 colors, via screen print (great for pantone colors), digital vignette (great for cmyk and low-runs), offset print (great for cmyk and half-tones), and blind deboss (a subtle indentation).

The Platform Group Gallery has been a supplier to the advertising specialty industry for 10 years (asi 78708 and PPAI 216134, upic platform).  galleryboard packaging is made in the United States from U.S. sourced materials.

Learn more about the galleryboard packaging line at www.ThePlatformGroupGallery.com

Allison Gower featured on Millionaire Mom Radio

Allison Gower, the President and co-founder of The Platform Group Gallery (manufacturer of ecologically friendly galleryboard promotional packaging) and President and co-founder of qtags (mobility marketing made simple) was featured on Joyce Bone's Millionaire Mom radio show.  Download interview -Download mm_gower_sisters_05192008.MP3

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Joyce's Millionaire Mom site focuses on the art of raising a family and a business at the same time!  Millionaire Mom is the source for moms to get together, network, be inspired and learn about building your own successful business in a fun and uplifting environment. Members of our site are moms just like you who strive to juggle their number one priority--their families--with their desire to have a successful business they can call their own. We are women who have figured out that the corporate environment doesn't fit into our vision of how we want to raise our family. We need flexibility because, let's face it, life with children is unpredictable. At Millionaire Mom, we embrace and support you. We understand your unique challenges, excitement and courage as you strive to create the right balance for your family. Our goal is to create successful entrepreneurs, one family at a time.

Allison was featured on the show alongside her sister Rachel Gower who is the President and co-founder of The Upper Hand Salons, and a noted fashion / beauty expert consulted by Gayle King and Oprah!

First Impressions

Thank you to Promotion Commotion for such a kind endorsement.

I've mentioned these products before but I think it's worth mentioning again.  I just received my order from The Platform Gallery and I am TOTALLY impressed and extremely pleased by the qualityTpgginette

First of all, they have an excellent customer service staff (thanks, Mencily).  CEO Allison Gower has a great business model.  I think any distributor who reads this should definitely check out their product, and every person looking for professional looking, high quality, exceptional impression-generating press kits, media kits or packaging should check out the link above.  You just can't go wrong with these 100% recycled fiberboard products.  I can't wait to visit clients and present them with my package containing my information and a few catalogs. 65bp

Here are some CASE STUDIES you must check out. Both sides of the material is printable.

They did this press kit for the Dallas Mavericks.

17ch If you'd like a free sample for your upcoming project, just email  PROMO and we will be happy to set you up.  We have experts who can help you with your design.

Ideas are limited only by your imagination!

Thanks, Allison and crew!!

Lead through Listening - Promotional Consultant Today

The Platform Group Gallery - featuring ecologically friendly GalleryBoard Packaging is a proud sponsor of PPAI's Promotional Consultant newsletter. 

Today's issue  - Lead through Listening - outlines how to be more effective in your business dealings by truly listening to your customers, suppliers and employees.

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Dad was waiting in the parking lot at the usual time. As the basketball players left the gym, he noticed his 10-year-old's head hanging low. When his son jumped in the car, and slammed the door, the father asked, "How was practice?" The boy replied, "I hate my coach."

This kind of response did not sit well with Dad. Three thoughts rushed to his head, all fighting to be delivered in a correcting tone. First, "I've taught you not to speak so disrespectfully about any coach or adult."  Second, "Are you kidding? This guy is a great coach -- one of the best."  Third, "Do you have any idea how hard I worked to make sure you were placed on this guy's team?" 
     For some reason, Dad chose not to speak any of those condemning thoughts, and instead three words came out of his mouth, perhaps three of the best words he'd ever accidentally said: "Tell me more." 
     His son went on to explain the events that took place during practice. Dad knew he wasn't getting the whole story yet, so he added, "What else happened?" Eventually -- and it took a little while -- the son admitted getting side-tracked during practice, and getting caught goofing off during one of the drills and was reprimanded for it.
     In the final analysis, his young son was so embarrassed by the coach's reprimand in front of the other players that it led him to declare, "I hate my coach."

Missing The Mark
    Dad's first, second and third thoughts -- if delivered immediately -- would have missed the mark by a mile. They were totally irrelevant in view of the facts, which would never have been revealed if he'd blurted out his all-knowing speech.
     He had been guilty more than once of jumping the gun with a quick response, but he learned so much more on this occasion with just three little words: "Tell me more." 
     The complete story gave him much more insight into his son, how he thinks and how he reacts.
    As a business leader, you have the same responsibility a dad has to his son -- listen, get the facts, determine the problem, and help resolve the situation.
     Today and tomorrow Promotional Consultant Today will look at the art of listening. When it comes to sharing thoughts, feelings and advice about an event or business problem, there are two very different types of personalities. Today we'll explore how to deal with the Fast-Twitch Responder. 

The Fast-Twitch Responder
    Some people tend to think their thoughts out loud for everyone to hear -- often in a very blunt fashion -- then they do the editing in public, too. They may say, "Here's what I really mean", or, "Let me rephrase that."  They might revise their initial version of the facts several times.
     Typically, the fast-twitch responder quickly offers the information you're seeking so it may seem as though very little patience is required on your part.
     They don't make you wait very long, yet if you immediately jump in with your assumptions drawn and conclusions blazing, you will be making a mistake. This conversation is a work-in-progress for this quick responder, and it's far more prudent for you to deliver a well-timed, "Tell me more" or "---and then what?" 
     The additional information you receive next will be worth the wait, as feelings and thoughts become clearer in the mind of this type of personality.
     Tomorrow we'll look at the Slow-Twitch Responder.

     Source: David Benzel is an author and speaker in leadership and creating peak performance. As the founder of Winning Ways, he has worked with organizations including Allstate Insurance, Sprint/Nextel and The Villages. He is the author of the upcoming, Chump to Champ: How Individuals Go From Good to Great.

A word about Rosalie Marcus and The Promo Biz Coach

Those who know me know that I became a word-of-mouth marketing evangelist a couple of years ago when my company became one of the leading member of the then brand-new WOMMA organization. At the very first WOMMA conference I attended, Seth Godin was a keynote speaker and he said something that rocked my world.  He said --

To be successful, you must become 'remarkable' - and that means making your product (service....self...) worth REMARKING UPON....

Common sense right?  Yes - - but how powerful if you can actually do it.  Make your product, yourself, your site, your line, your service so great that someone (a customer perhaps?) goes out of his or her way to talk about you to someone else - to make a remark about you.

Rosalie Marcus and her Promo Biz Coach service network is remarkable. She provides a network of support and advice and just plain common-sense to a host of professionals who are looking to take it to the next level.  She works honestly with suppliers and associations throughout the industry guiding them to provide better services for her client-base and beyond and she helps us all take it up a notch.   

As an industry supplier [The Platform Group Gallery 78708 / 216134 / platform] I have found my relationship with Rosalie Marcus, the Promo Biz Coach network and her other ventures to be remarkable.

After participating in Rosalie's workshop and her marketing programs my company received DOZENS of inquiries and many orders from promotional products distributors who did not previously know of The Platform Group Gallery.  And those folks told others & they told more!  We continually hear 'I heard of you from Rosalie!".

Rosalie Marcus delivers a spectacular, interested and motivated audience and provides insight, knowledge and advise that has grown my business in 2007 and will continue to contribute to its success in 2008 and beyond. 

Get to know her.

Rosalie Marcus The Promo Biz Coach(tm)
The better, faster and easier way
to boost your promotional products business!
Get a free special report: How To Attract
Promotional Products Business in 30 Seconds or Less at...
http://www.promobizcoach.com
Rosalie@promobizcoach.com
215-572-6766/877-570-6766

How to market Environmentally Friendly Packaging

Marty Laroff of A Complete Source is letting his clients know that he specializes in ecologically friendly promotional packaging by emailing his GalleryBoard Site link & using it as a signature file. 

His GalleryBoard site presents all of our 300+ stock items, featuring Press Kits, Binders, Gift Boxes, Mailers and Portfolios  - and by providing the site link to his clients, A Complete Source becomes an instant expert in ecologically friendly packaging solutions.

You can get your own GalleryBoard branded site instantly - read more here about how to get that done now.

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Ecologically Friendly GalleryBoard Packaging featured in March PPB

The Platform Group Gallery says Go GREEN!  Every item in the GalleryBoard Packaging line is made from 100% recycled fiberboard and chlorine-free top sheets. 

Choose from over 300 stock items - including Press Kits, Binders, Gift Boxes, Mailers and Storage Accessories.  We also offer custom die-cut foam inserts.

We offer spectacular support tools for our agents.  Inquire about self-promotion (no-charge), branded catalogs, branded GalleryBoard web-sites.

Featured in this March PPB from PPAI.

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Cross-Selling Takes Teamwork

The Platform Group Gallery is the sponsor of today's Promotional Consultant enewsletter --

Cross-Selling Takes Teamwork --

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Trust And Convenience
    Not surprisingly, two of the key elements that make cross-selling work are trust and convenience. Your customers already possess a degree of trust in your company, and this can be converted into additional sales that are not directly related to their existing products.
    Some might suggest that customers are irritated by cross-selling and perceive it as an aggressive sales approach. Interestingly enough, consumer research indicates that the reverse is actually true. Most customers prefer a full spectrum of products and services and appreciate the convenience that is provided through a comprehensive cross-selling approach.

Would You Like Fries With That?
    While you may not have recognized it was happening, the last time you ordered from a fast food restaurant there is a good chance you experienced cross-selling.
     Cross-selling is a well-established and highly effective marketing practice utilized by a wide variety of industries, ranging from financial institutions to fast-food restaurants. When you cross-sell related products and services to your existing customers, you are making a smart decision. Developing a systematic approach to cross-selling brings in additional revenue with relatively low expense and effort.
     Marketers wrack their brains and develop expensive advertising campaigns solely designed to get prospects to focus on their offers. When you cross-sell to existing customers, you don't have to compete for their attention. In addition to generating new sales, cross-selling promotes customer loyalty and as a result, keeps competitors at arms length and your business on the books.

What Makes Cross-Selling Work?
    Cross-selling begins with uncovering your customer's needs and laying the groundwork for other specialists to assist you in the selling process.
     The best place to introduce your customer to the concept of cross-selling is during your initial needs analysis meeting. It is important that you inform your customer early in the process that you do not work alone, but represent one aspect of a team of specialists all working to help them achieve their goals.
    When you cross-sell you don't claim to be the expert, you are more of a partner in the process, guiding your customer toward another qualified specialist within your company. You are responsible for setting the tone and preparing your customer for a smooth transfer to an additional specialist.
     Unfortunately, many salespeople fail to do a thorough needs analysis and as a result, frequently do not identify potential products and services that fall outside of their area of expertise.

Ask Questions And Take Good Notes
    Ask customers about their goals and what concerns them. When you discover an area of potential need, be certain to ask your client what steps they have taken, if any, to address the concern. This collaborative approach also helps you view yourself as a planning partner.
     Effective cross-selling is all about guided self-discovery. Through a series of thought provoking, open-ended questions, successful salespeople assist their customers to uncover potential needs.
     During the needs analysis interview, I highly recommend the use of a checklist that incorporates all of your company's products and services. Relying on your memory alone is a poor business decision, so take the time to jot down key information. The integration of customer information and behind the scenes paperwork is essential to facilitate a seamless handoff.

Keys to Achieving Cross-Selling Success
    When developing a cross-selling program, it is critically important that everyone in the organization buys into the philosophy and fully participates in the program. The foundation of every successful cross-selling program is rooted in a strong incentive system based on personal recognition and financial reward.
     Because of the complexity, there also needs to be a standardized software tracking system in place to monitor compliance and coordinate cross-selling activities between specialists. The true value of any sales program can only be measured through the customer's eyes. Steps should be taken to actively survey customer satisfaction throughout the process.
    Companies that fail to implement an effective cross-selling program actually do a disservice to their customers and in effect, leave the backdoor open to their competitors.

     Source: John Boe presents a variety of training and motivational programs for meetings and conventions. He brings more than 20 years of experience as a sales trainer to the

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The Platform Group Gallery

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    Over 300 ecologically friendly promotional packaging items; including press kits, gift boxes, binders, mailers & accessories.

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